Artworks differ from design works in that the former inspires while the latter motivates. Artists create arts to share certain feelings; while designers design to communicate an already existing thing for a specific purpose. This purpose may be to persuade people to use a service, buy a product, learn particular information, or visit a place. Successful artworks establish an emotional bond between the audience and the artist; while successful designs motivate people to carry out a task. Using this principle of artworks, today’s business world seeks to connect with its customers. Artwork designs are increasingly used as business advertising mediums of this modern world.

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