It cannot be denied that the logo of a company often speaks more about what it represents. Your logo is the face of your company/brand. To put it simply, it is about the branding of the business/services that you are going to offer to your customers. Clarity is key importance when it comes to ‘simplest form’. You want your logo to give a clear, simple, and targeted message that will be easily understood and recognized by customers. I understand how important it can be for a company to create a unique logo for their target market.